A Match Made in Streetwear Heaven
Supreme x Martine Rose.
Some fashion partnerships are predictable, while others catch everyone off guard. When it comes to generating buzz in menswear, nothing beats a little shock factor—and that’s exactly what happened with the Supreme and Martine Rose collaboration. After whispers on streetwear leaks yesterday, the news was officially confirmed today.
While the collaboration might seem unexpected at first, it actually makes a lot of sense. Martine Rose, a London-based designer, has had a major impact on modern menswear with her unique, subculture-driven approach. Her designs are shaped by her experiences growing up surrounded by underground style movements—whether it was late nights at raves or weekends spent observing terrace football fans in London pubs. Rose takes everyday elements and flips them, using clever logos, experimental silhouettes, and unconventional fabrics to create pieces that resonate with both fashion insiders and global stars like Kendrick Lamar and Rihanna.
Supreme, the legendary skate brand born in downtown New York, has similarly defined streetwear culture. Known for its “drop” release model, its high-energy collaborations, and its signature box logo, Supreme has grown into a massive cultural force. At first glance, some might wonder why Supreme and Martine Rose would team up. But when you think about it, their worlds align pretty seamlessly.
Supreme has always kept one foot in the subcultures that inspired its rise, regularly collaborating with musicians, artists, and skaters. The Supreme x Martine Rose campaign, featuring pro skaters Sean Pablo and Sage Elsesser alongside Rose’s muses, is a perfect example. Just like Rose, Supreme draws inspiration from skateboarding and music, making this partnership a natural evolution. Past Supreme collaborations with icons like Malcolm McLaren and The Velvet Underground highlight its deep connections to cultural movements, further proving how well this match works.
Reflecting on her design approach, Martine Rose explained, “I had this broad sense of clothing being associated with different nights and scenes. I had a precocious experience of dance and music culture and how they affected the clothes. It wasn’t fashion. My family’s Jamaican, and there was a very, very particular respect for style. Fashion was something... almost basic; if you had style, that was something else.”
The collection features standout pieces such as leather jackets and pants, football-inspired jerseys, bar towel hoodies, cozy knit sweaters, and a photo tee honoring Jamaican music legend Lee Scratch Perry. One of the highlights is a three-way collaboration between Supreme, Martine Rose, and Clarks Originals on a snakeskin Desert Trek, a nod to Rose’s role as Guest Creative Director at Clarks. Additionally, the collection comes with a 44-page photo book, with profits going to the St. Giles Trust charity.
The Supreme x Martine Rose collection will drop in the UK and Europe on Thursday, September 12, at 4 p.m. BST, and will be available on the Martine Rose and Supreme web stores.
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