overview
Stocked with familiar names like adidas Originals and Y-3, as well as upscale sneaker labels including Buscemi, Common Projects, and accessories from the likes of Thom Browne and DITA, the interactive boutique is stocked with iPads that allow customers to shop, check size availability, and even checkout without the help of a sales associate.
located in:
Florence
Via De Tornabuoni 17/R
50123 Florence
Italy
SOTF is a hyper-modern sneaker store that opened its doors in September 2016 and that might soon open new outposts in Italy and worldwide. It was born from a project by co-founders, entrepreneurs and fashion experts Jacopo Pozzati, Tommaso Andorlini, and Vincenzo Modesti. SOTF is equipped with high-tech devices such as smart changing rooms, iPads and RFID technology, added onto each of the products they sell, helping each customer to shop and check size availability, product variants and alternative styles - and all that without the help of a sales assistant.
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