overview
Founded by Luca Benini in 1989, Slam Jam was born to serve the underground long before the term streetwear even existed. From its headquarters in Ferrara, far from the European fashion establishment, Slam Jam was able to hone its own unique, highly distinctive style, using art, music and clubbing as its guide to connecting with tribes of like-minded people across the World, and becoming Italy's first importer of then unknown brands such as Stussy.
Beginning with a small warehouse on the rural outskirts of Ferrara, over the last almost 30 years Slam Jam has become a globally recognized cultural institution and seal of approval applied to clothing and goods that represent urban subcultures.
Today it leverages its credibility and experience within the community to globally promote the style and attitudes of urban subcultures. Beyond its distribution and retail businesses, Slam Jam collaborates with brands as a full-stack go-to-market global partner, providing every level of service from direction of branding and design, to wholesale, retail and engagement with the community.
located in:
Milan
Via Giovanni Lanza 1
Milan
Italy
Slam Jam operates multiple namesake retail spaces across different platforms and geographies. In addition to Slam Jam Milano and its eCommerce platform Slam Jam Socialism - also visitable at Slam Jam's HQ in Ferrara - Slam Jam annually operates pop-up stores in key cities ranging from Paris to New York. Each Slam Jam shop is dedicated to offering clothing and attitudes from the global underground in a space that communicates the style of life from which the product was born.
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