overview
Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
located in:
Boston
6 Clearway St
Boston, MA 02115
USA
Shirking the traditional retail path, the guys decided to literally hide their store behind a bodega, accessible only to those who know how to get in. It was a risk, and they knew it. Oliver says about the decision, “We thought that it would be a good idea—I’m still not sure if it is—to just rely on the strength of the product to bring the targeted consumer in. It’s a super targeted consumer. Those people were already looking for special stuff. We figured if we had the right products, people would find us. And I guess it kind of worked out that way.
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