overview
ANNIE’S or AN AN ANN is just like its name — neither one nor the other, but both at the same time. The brand’s range consists of graphic tees, nostalgic luxury streetwear and their mascot ANNIE PLUSH. As Creative Director Kan Rosa Von Ap puts it: “An An Ann is as much a label as it isn’t. We sell product but we don’t sell product. The business model is neither traditional wholesale nor direct to consumer. It’s satirical and it’s also serious. It’s clothing and it’s not clothing.”
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She never felt comfortable fitting within a structure, and it shows in the designs. “It doesn’t belong to a template or hold a desire to meet any inherited expectations. I don’t have a quantifiable responsibility to it. This opens a path for me to reach a form of artistic expression that is pure.”
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