Zendaya Embraces Movement With On
On Running Movement Collection.
Earlier this year, Zendaya was announced as the newest ambassador for Swiss sportswear brand, On Running, signaling the start of a multi-year collaboration. Now, the duo has unveiled their latest campaign, celebrating the connection between movement and well-being.
Set against the stunning backdrop of the Swiss Alps, Zendaya takes center stage in pieces from On’s new Fall/Winter 2024 movement collection. Key items in the lineup include the All Day 1/2 Zip, Movement Joggers, and Movement Bra, blending style with functionality for those on the go.
During her visit to Switzerland, Zendaya not only explored the picturesque outdoors but also toured the On Labs in Zurich, strengthening her ties with the team behind the brand. Reflecting on the experience, Zendaya shared, “Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town.” She added, “My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
The ongoing collaboration between Zendaya and On aims to encourage others to discover the joy of "small, daily acts of movement" in their own lives, emphasizing the importance of well-being. On Co-Founder David Allemann expressed his excitement, noting, “Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling. It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being.”
The campaign underscores the beauty of everyday movement and highlights Zendaya's evolving role with On Running.
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