Your Guide To Establishing A Successful MakeUp Blog

On the one hand, it seems that there is already a myriad of beauty bloggers and the market is oversaturated. Every day there are more and more new girls (and even guys!) who tell something about makeup and beauty.

But in fact, finding really interesting and useful blogs is not so easy: apart from the short list of the most popular influencers, few bloggers create interesting non-template content. So, if you are interested in makeup and beauty care, it is definitely worth trying to create your own beauty blog. And we'll tell you how.

Which platform to choose?

Although text blogs are not dead yet, visual content plays a huge role in a makeup account. That is why it is worth choosing platforms, the basis of which is a beautiful picture.

Among them are:

• Instagram
• TikTok
• YouTube

But here's one important thing to note: simply uploading your works is inefficient.

You need to create a personal brand: people are attracted to people. You can be a cool master and do awesome makeup. But if social media users don’t know you as a professional, the quality of your cosmetics, how you build communication with clients, what kind of professional you are, where you studied and how you communicate, as well as how you look in general, then you go a few steps lower than masters who develop a personal brand.

You don’t need to post only photos or videos of your work – this is just 10% of what can bring you good luck and success in makeup blogging. Make content not only to show what your makeup looks like but also to show you as a person. It is also important to be able to write, speak, shoot stories and tutorials, and cover trends.

What content to post?

First, always prepare a content plan, blogging needs a system. This way you can avoid repetitive posts.

At the stage of creating a content plan, you can specify which photos or videos you want to use. Or go from the opposite – draw up a content plan based on the available materials. But it’s better to start with the choice of topics and select photos or videos based on them.

What to post specifically about? Here are popular types of content for makeup artists.

• Before/After. Before/After is a very popular format. But note that not all "before" will be pleasing to the eye – you can hide hard-hitting photos in the carousel if the post is planned on Instagram, or retouch the flaws a bit in best photo editors.
• Expert posts. How makeup is done, what cosmetics are the most suitable, what makeup should be done at a particular age or for a particular event, makeup product reviews, and many other topics are suitable as expert content. This will show that you are truly a master of your craft. This kind of content is very effective as a simple conversation on camera. Just download one of the best webcam recorders, record video, and replicate it on your sites.
• Humor. Post entertaining content in your thread. Funny sketches of the TikTok format have become especially popular. Here it is worth considering that if you find an interesting meme, then be sure to adapt it to your field of activity. Just take a template and edit it in one of the best free video editors. And don't forget to overlay trendy music!
• Posts-participation in challenges. Often, famous makeup artists conduct various kinds of challenges, setting the theme of makeup. Don’t miss the opportunity to participate in some, showing your skills.

How to promote your blog?

Everything is simple here: don't stop posting, follow the trends, don't buy bots, and make collaborations.

Free Instagram schedulers will help with regular posting. Be sure to develop eye contact and follow the industry's leading visuals. Get inspired by other beauty bloggers. Advertise on other blogs through barter (quid pro quo). Feel free to ask customers to subscribe for a discount or bonus. Gradually the audience will catch up.

You can also go the hard way – try to lure the audience with high-quality and interesting content. The easiest way to do this is through funny and expert TikTok clips.

A couple of last tips:

• Photos must be of high quality! It is very important. If you have a photo of an eyebrow or eyelashes or lips, the texture is important here. No blurs. Watch out for focus and lighting. Photos must be bright without hellish contrast filters. Remember that there is a trend for naturalness.
• Use hashtags to promote. It is worth noting that high-frequency hashtags may not work because they add a lot of content and may not be visible when searching for your post. There is only one rule: choose hashtags so that high-frequency ones are combined with low- and medium-frequency ones.
• Don't think, don't decide, just go make content following content ideas for makeup artists. And don't expect instant results. It takes at least six months to a year to join this activity. And you definitely don’t need artificial cheats, it drops the statistics and greatly demotivates – in the pursuit of cheating, you stop focusing on real subscribers.
• Communicate with subscribers: answer in comments, in direct, broadcast. So the loyalty of the audience increases. If someone posts your unsuccessful photo, just mock yourself and go further.

Wrap up

In the end, we would like to say that the main thing is satisfied customers. The more good reviews and mentions in stories, the faster and more actively your account will grow. And with it – the flow of new customers. Engage in content: write from the heart, take high-quality pictures and videos and be friends with the audience.