What Trends Are Popular On Instagram in 2021?

Are you looking for inspiration on what to post on social media but have no idea where to start? Did you know that, much like every other social media platform, Instagram has popular trends that people can follow as a way to fall a part of the community?

Instagram has been around for quite a while now, having been launched all the way back toward the end of 2010, and has since then become, probably the most popular and used social media platform in the world, with roughly 1 billion active daily users. Change is a necessity, especially when it comes to what is being posted on social media as seeing the same things for years on end could make people bored and uninterested. Content needs to keep up with the demands of the users, and brands should always look for easy ways to get more followers, which has resulted in different trends emerging quite often on Instagram.

If you are wanting to make use, and keep up with these trends, you will need to know what they are. Here are a few of the most popular trends on Instagram in 2021.

Shopping is now available

Instagram has quickly noticed that more and more smaller businesses are making use of the platform as a part of their marketing strategy and has recently introduced a feature that allows users to see different shops and products that they are interested in. this is the shopping feature. Although only available to profile that are dedicated business profiles and have made the change from a personal to a business profile, this feature is fantastic for both businesses and customers alike, making it much easier for customers to find what they are looking for or what they might be interested in, and allowing businesses to show off what they have without having to redirect someone to their website.

This shopping feature works by showing people what they might be interested in, and allows them to click on the product. A great idea is to have products on Instagram whilst using a growth service like Growthoid to make sure the traffic is continually flowing. By clicking on the product, they will be taken to either your Instagram page where they can find the link to your website, or they will be taken directly to the website where they can purchase the product.

Live streaming is becoming popular

For years and years now, many platforms have either solely been dedicated to live streaming, or have introduced a live streaming feature which has become wildly popular, and Instagram is no exception to this. What sets Instagram apart from all the other platforms with live streaming feature is that that platform itself it now and everything platform with multiple means of posting and different feature to make use of, much more than any other platform has so offer, making it the most convenient to use. This live feature allows users to stream video live directly to their followers or anyone who wants to watch in that moment. Going live also means that businesses can have much more meaningful engagement and contact with followers and customers, and create a meaningful relationship with them.

Stories are interactive

Stories are one of Instagram’s newer additions and have very quickly become one of the most popular channels that the platform has to offer. Not only can you post quick, in the moment videos, but now you can post stories with interactive parts which allow for followers to directly interact with the account and the stories by being encourages or prompted to.

These interaction can come in the form of polls, surveys, and even just anonymous question and answer sections. This is a fantastic way to keep the audience interested and engaged with your account or brand.

Information is becoming key

For the longest time, Instagram was all about showing off the most extravagant and glamorous parts of your life, giving people the impression that your life was always fantastic and amazing. It has always been focused on aesthetics and visual, but nowadays posts are starting to change it up a bit and become far more informative. With everything going on in the world and so many different problems arising, Instagram is a fantastic way to keep up with all this and educate yourself along the way.