VFILES X Juicy Couture Team Up To Take '00s Velour To The High Street
Dude, where's my couture?
Juicy Couture may be fresh from its first New York Fashion Week show, but that doesn't mean it's limiting its revived '00s aesthetic to the high-fashion crowd. The brand has teamed up with fashion and culture platform VFILES on an affordable 17-piece capsule collection of streetwear for both men and women.
Entitled 'VFILES LA JUICY', the velour-heavy co-branded collection nods to Juicy's popular fragrance line Viva La Juicy and includes a graphic selection of bodysuits, bombers, tracksuits and tees. Our favorites have to be the sheer black and white zip bodysuit, the black faux fur jacket and – by merit of their Paris Hilton aesthetic – those pink velour sweatpants. Oh, and could that “Dude, where's my couture?” tee be any more noughties?
Next up, HBX shoots buzz-worthy NYC brand Danielle Guizio's SS18 key pieces.