Juicy Couture Has Announced Its First NYFW Show
The noughties are officially back.
If you didn't already notice the noughties' favorite velour-heavy brand seeping into your Instagram feed, Juicy Couture has now made its comeback official with the announcement of its first-ever New York Fashion Week show.
Riding on our wave of nostalgia as it flows (finally) out of the '90s and into the '00s, the brand which was once heavily repped by the likes of Paris Hilton, Kim Kardashian and J Lo, was resurrected last year. It quickly rose to mainstream attention thanks to the Vetements collab and its logo's appearance on Kylie Jenner, Rihanna and Selena Gomez's celebrity butts.
“Juicy Couture is synonymous with the tracksuit, an association that is a great source of pride for us,” said Juicy's Jamie Mizrahi in a statement. “That said, as a global brand it's important that consumers know we offer so much more.”
The show will include the Black Label as well as the more relaxed Juicy by Juicy Couture, which is available at Topshop and ASOS.
The Juicy Couture New York Fashion Week show will take place on February 8.