Vera Wang Sells Her Brand After A Whopping 35 Years

We all know her from her legendary wedding dresses, ability to combine modernity with tradition, and versatile and classic style generally. Vera Wang has helped transform the fashion industry with her classic approach and timeless designs. From Ariana Grande’s iconic 2018 Sistine Chapel gown, to the wedding dresses of celebrities like Gwen Stefani, Mariah Carey, and Victoria Beckham, Wang has never been shy when it comes to creating the most seamless and elegant of looks.

It therefore comes as a surprise to us that the fashion-guru is deciding to sell her brand after a whopping 35 years. After being independent since its founding in 1990 with Wang as the sole owner of her namesake brand, on the 16th December 2024, an announcement was made, changing this.

WHP Global, a leading brand management firm based in New York, announced an agreement to acquire the IP of the Vera Wang fashion brand. As a part of the agreed deal, Wang will stay on as founder and chief creative officer of the label, while also being a shareholder. According to an interview she gave with Vogue Business, Wang declared ‘it’s exciting, it really is.’ And ‘it was the right combination for me and at the right time,’ stating that WHP Global is in ‘full growth mode, and there’s such an energy within what they’re doing and their ambition, passion, and dedication.’  Wang also claimed that the brand believed in her ‘as a human being, a brand, and a partner’ – emphasizing the importance of this. It’s no wonder that, out of everyone wanting to work with her, she chose this brand.

The one big question that we all have as a result is...what does this mean for the future of the Vera Wang brand? Fortunately for us, there are a few answers to this question. Wang has expressed her interest in expanding geographically – namely China, the Middle East, and Latin America – stating that she feels she cannot do this alone. As well as this, Wang is looking at potential hotels, condos, and ‘experience businesses’ she plans to explore.

Now knowing the goals this fashion-queen has, I think we can all take a breather with the knowledge that Wang is ’not going away' and her brand will continue creating, innovating, and imagining new ideas and designs that will undoubtedly take the fashion world by storm. We cannot wait to see what the future holds for this iconic and powerful designer with WHP Global by her side.