Unlock New York Fashion Week With NFT Keys

NFT owners are the newest exclusive invitees to NYFW

POSTED BY JANELLE SESSOMS

Typically an event for editors, buyers, photographers, designers and influencers, there’s a new type of fashion person to add to the New York Fashion Week (NYFW) invite list: NFT owners. In partnership with Afterpay, NYFW is providing limited-edition NFT keys that unlock exclusive experiences in collaboration with leading brands. These brands include ALTU, anOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds. Each key unlocks an unique experience that makes the fashion world accessible to the public in a way that it’s never been before. These unlocked experiences, or “utilities”, are a choice between an IRL fashion week event or a designer keepsake item. 

The NFT keys retail for $100 USD and because of its partnership with Afterpay, the cost can be split up in four installments with the “Buy Now Pay Later” feature. The goal behind this plan is to give more access and power to the fashion community. Typically, to get into these designer shows for NYFW it is invite only. Now with these NFT keys, anyone can essentially buy their way into an otherwise exclusive runway show, afterparty and/or fashion event for $100. 

All sale proceeds will go to Free Arts NYC. Each key comes in limited supply and is selling fast, so shop one on Keys.NYFW.com.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Afterpay USA (@afterpayusa)

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