Underconsumption Core in Fashion: A Better, More Eco-Friendly Trend?

A while ago, we talked about the trend that seemed to be taking over plague-style: overconsumption core. From TikTok to YouTube, Instagram to Facebook, influencers and non-influencers alike were intent on creating ‘haul’ videos to share with followers and friends that promoted and celebrated the trend of overconsuming. We’re now going to talk about the new trend that’s starting to take over from this one in relation to the fashion industry: underconsumption core. Read on to find out what it is (and isn’t!) and how you can channel and embrace it with open arms...

What Is Underconsumption Core?

Underconsumption core – in relation to fashion particularly –  is the opposite to its enemy overconsumption core. It’s a trend coming to take over that promotes consuming way less, and not partaking in excessive consumerism, or letting yourself become trapped in a mindset of greed, lust for ‘stuff’, and general materialism.

It’s meant to replace overconsumption core’s values, creating a more sustainable and eco-friendlier ideology of purchasing what you actually need. Or, at the very least, purchasing things in a more aware way. (Not buying things from fast fashion companies for example.) You’re of course allowed to buy things you want, but underconsumption core is about making sure you’re being discerning with your purchases and the amount you’re both spending and buying. Trying to find brands that champion sustainability and strong ethical values, over brands that don’t.

How to Embrace Underconsumption Core

It’s so much easier to embrace underconsumption core than you might think. All it really takes is awareness. It’s okay to treat yourself once in a while but ensure that it doesn’t turn into a daily thing where you’re wasting money on masses of ‘stuff’ that you don’t need. Especially in relation to the fashion industry, ensure you shop wisely and really take the time to look into specific brand’s environmental and ethical values so as to avoid shopping from immoral places. Think about what you really need versus what you want and how much you need of things. Again, treating yourself is A-okay, we won’t bash that here, but there’s a difference between that and getting caught in a vicious, never-ending, materialistic cycle of buy, buy, buy.

Final Thoughts: Buy Smarter, Not More

Remember: you are what you buy, and our precious planet only has so many resources, so get that cute jacket you’ve wanted for a month, but maybe pace yourself after that, and check out the brands and designers that are set on sustainability. You got this!