UGG's Ar-powered Quest For Comfort And Style

The Metaverse is the new frontier of digital innovation, and UGG is not staying behind. The Southern California-based brand, known for its cozy and comfortable boots, has teamed up with ZERO10, a company that offers virtual try-on solutions, to launch its UGGextreme campaign.

The campaign aims to showcase the brand's values of comfort, protection and self-expression in a fun and interactive way. Customers who visit the UGG New York City Flagship store will have the opportunity to use an AR mirror that will transport them to a cold and snowy environment, where they can try on different AR effects, such as icicle wings, frost vortexes and snowstorms. The AR effects will adjust to the user's body and movements, creating a realistic and immersive sensation.

The AR mirror is part of UGG's strategy to enhance the shopping experience and connect with its customers in a more engaging and personalized way. The installation will be available at the UGG New York City Flagship store on 530 5th Avenue from October 19th to January 19th.