TOUS LoveMe Fragrance Collection 2025 Embraces Jewelry Heritage

Since 1920, TOUS has captivated the world with timeless jewelry and iconic designs. Today, it ranks among the top three premium jewelry brands and is one of the 100 largest luxury companies globally. With over 400 stores in more than 85 countries, more than 4,000 employees, and over one million LoveMe perfumes sold since 2020, TOUS delights customers worldwide. Numerous awards and over four million followers across 30 countries showcase the brand’s popularity and unique charm.

Jewelry and Accessories That Empower Personal Style

TOUS creates jewelry and accessories designed to let customers express their personal style every day. Creativity lies at the heart of the brand, shaping both products and company philosophy. The brand fosters creative thinking, encouraging people to design life on their own terms.

When people think of TOUS, the first image that comes to mind is the teddy bear. It is the perfect ambassador for the brand, an icon that transcends both horizons and hearts. This is why TOUS created the LoveMe perfume family. Without a doubt, the LoveMe bear is the signature symbol of the brand and one of its most beloved elements.

Every jewelry piece embodies millions of seconds of design and craftsmanship. The process of creating a TOUS perfume bottle mirrors that of crafting a piece of jewelry: both are meticulously handcrafted, with attention to detail and expertise honed through years of dedication.

LoveMe Eau de Parfum

• Top Notes: Pink Grapefruit, Pink Pepper, Lychee

• Heart Notes: Rose, Jasmine, Peony

• Base Notes: Cedarwood, Cashmere Accord, Crystalline Moss

Is it jewelry? Is it perfume? It’s both. LoveMe is an Eau de Parfum for the spontaneous, lively woman—the perfect scent for every #TOUSLover. Inspired by a TOUS bear charm in rose quartz set in silver, the fragrance merges the world of jewelry and perfume.

LoveMe The Silver Perfume

• Top Notes: Pear, Peach, Mandarin

• Heart Notes: Tuberose, Jasmine, Rose Petals

• Base Notes: Sandalwood, Amber, Musk

Inspired by the silver of TOUS jewelry, this floral, fruity, and musky perfume reflects the radiance of the wearer. Sparkling mandarin and soft peach create a magnetic freshness, balanced by seductive musk and the deep, charismatic tones of sandalwood. Perfumer: Sonia Constant.

LoveMe The Onyx Perfume

• Top Notes: Grapefruit, Hazelnut, Peony

• Heart Notes: Black Orchid, Heliotrope

• Base Notes: Vetiver, Sandalwood, Vanilla

Inspired by TOUS’ iconic Onyx collection, this floral-oriental-fruity fragrance embodies strength, seduction, and elegance. Perfumers: Christian Alori & Domitille Michalon Bertier.

LoveMe The Emerald Elixir

• Top Notes: Green Pear Nectar, Grapefruit, Sweet Orange

• Heart Notes: Honeysuckle, Sun Jasmine, Powdered Violet

• Base Notes: Caramelized Vanilla, Patchouli, Cistus

A luxurious floral gourmand that unites gold and emerald like a finely crafted jewel. Its brilliance and transparent bottle captivate at first glance. Perfumer: Dominique Ropion.

LoveMe Electro Touch

• Top Notes: Pear, Grapefruit, Cranberry

• Heart Notes: Jasmine, Orange Blossom, Whipped Cream

• Base Notes: Sandalwood, Dreamwood™, Vanilla, Praline

Bold, playful, and electrifying, Electro Touch presents a metallic, bright pink bottle featuring the TOUS bear in “ElectroPink.” The fragrance is a floral, fruity, and sweet Eau de Parfum, designed for women who radiate energy and confidence. Perfumer: Fabrice Pellegrin.