Dust Off Your Umbro—Throwback Sportswear Is Having A Revival

Nostalgia has become something of a pop culture phenomenon in recent years, with the arrival of the 2010s pushing the eighties and nineties firmly into the retro zone. This revival of styles from times past has seen many once-popular brands emerge, tapping into the obsession of all things old school. And with streetwear and sports luxe dominating the fashion scene right now, it’s no surprise that some throwback activewear names are experiencing a major revival. Be it Umbro, Fila or Adidas, if you wore it in PE class when you were 12, it’s hot again.

Embracing this resurgence, Brit The Kid shot fresh faces Marie and Bea in a series of retro, sporty looks. Featuring the classic Adidas Adilette in blue and green and the adidas NMD R2 PK sneaks mixed with Umbro jerseys, this shoot is declaration that it is okay to cross dress with vintage athletic brands. Brand synergy is officially overrated. So, dust off your Kappa, pair it with your fav old school adidas trackies and embrace the retro sportswear renaissance.