Sydney Sweeney x Scooter Braun: Gossip, PR Or Something Real?

The internet’s favorite new rumor mill twist is a doozy: Sydney Sweeney, Hollywood’s 27-year-old darling of Euphoria and The White Lotus, is allegedly dating Scooter Braun, the 44-year-old music exec Swifties love to hate. It all kicked off after the two were spotted walking around Venice in June 2025 during the Bezos and Sánchez wedding circus, and Star Magazine ran with it like gospel at the end of August. Since then, the tabloids have gone feral with TMZ, Daily Mail, Yahoo and Complex all spinning the “casual dating” line. Neither Sweeney nor Braun has uttered a word.

On paper, it’s the kind of pairing gossip blogs dream of. She’s fresh off a broken engagement and a string of speculative flings. He’s infamous for the Taylor Swift masters scandal and a messy divorce. But does proximity at an Italian wedding really equal romance?

Why the Rumor Stuck

The visual evidence is thin. Just a TikTok of them in a group, Karlie Kloss included, with zero PDA. What made it pop was Star Magazine’s “exclusive” claim that Braun admitted the relationship to close friends but told them to keep it lowkey. TMZ then co-signed with anonymous “direct knowledge” sources saying the vibe is casual. For gossip consumers, that was enough to ignite the fire.

Factor in the timing. Sweeney has her TIFF project Christy to promote. Braun is trying to stay relevant after pulling back from the spotlight. The media landscape is hungry for a juicy, unexpected romance to chew on. The perfect storm.

The Pushback

Deuxmoi, the patron saint of blind gossip, immediately called BS on August 30. Lainey Gossip questioned Star’s reliability. People close to Sweeney told People in May she was pressing pause on love to focus on her career. And the Venice sighting is still just a group hang, not a candlelit dinner or even hand-holding. Without harder proof like pap shots, eyewitnesses or confirmations, it feels flimsy.

Online Reactions

Swifties are the loudest, framing Sweeney as guilty by association for even being in the same frame as Braun. On X, some users dragged her as “career-damaging” and “on brand.” Others just laughed it off as the messiest possible pairing. Reddit threads tilt skeptical, treating it like either tabloid bait or a PR setup. Then there’s the neutral camp pointing out that older, wealthy men are her dating pattern, making Braun at least archetypally a believable choice.

What’s Really Going On

The rumor’s strength isn’t in evidence. It’s in the cultural friction it generates. Sweeney is a Gen Z star on the rise, carefully balancing prestige roles and messy internet virality. Braun is the middle-aged villain in one of pop culture’s longest-running feuds. Putting them together creates instant clickbait, even if it’s smoke without fire. Until we see something more concrete than a group stroll and Star’s unnamed sources, this sits firmly in gossip purgatory.