Sydney Sweeney is the Face of Miu Miu's Latest Campaign

The Euphoria star is the muse for Miu Miu’s Wander bag.


Miu Miu has announced that Euphoria star Sydney Sweeney is the face of their latest campaign. Sweeney has been wearing a lot of Miu Miu recently, including the Vanity Fair Oscars Party in March, and so the alliance between the pair comes as no surprise. Although Miu Miu is a brand that many may have associated less with Sweeney and more with her on-screen sister Maude Apatow because of their characters’ styling decisions, this pairing feels extremely well suited due to Sweeney’s girlish charm and ultra-feminine style.

The campaign for the Wander bag was photographed by Tyrone Lebon and styled by Lotta Volkova and proves that Sweeney was a natural match for the brand as she perfectly channeled the ‘girl-next-door’ character that Miu Miu is famous for. The bag was styled with a variety of looks that interestingly played with both the girly ultra-feminine style that we have grown to associate with Sweeney’s style and a more masculine, tom-boyish element. 

This added to the mystery that is associated with a ‘Miu Miu girl’ as Sweeney told i-D that “There was definitely this mysterious girl-next-door, tomboy-ish spirit to it. I really wanted to put a bit of a rebellious twist on what a luxury handbag campaign usually represents — for there to be this idea of a youthful girl-next-door, but you're not quite sure what she's gonna do next.”

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