Vitra & Levi's at Dutch Design Week

In a striking union of fashion and furniture design, a new wave of creativity is taking center stage, with sustainability as its driving force. The stage for this innovative transformation is set with pre-used pieces from the renowned high-end furniture manufacturer, Vitra. Iconic chairs by legendary designers like Charles & Ray Eames and Verner Panton are undergoing a bold makeover, and here's the twist: Levi's, the denim authority, is supplying the denim for this intriguing venture.

This collaboration breathes new life into each chair, rendering them as unique works of art in the capable hands of various designers. The likes of Nkwo Onwuka, Hannah Brabon, Kelly Konings, and more are embracing the challenge, employing innovative techniques such as 3D weaving and recycled denim felt to craft something truly extraordinary. The result? Upcycled chairs that not only captivate the eye but also ignite meaningful conversations about sustainability.

"Icons Re/Outfitted," on display at the Dutch Design Week in Eindhoven from October 21st to 29th, is an ode to innovation, craftsmanship, and the untapped potential of end-of-life denim in both the worlds of fashion and interior design. The exhibition's setting in an industrial woodworker's workshop adds a layer of authenticity to the immersive experience, as the juxtaposition of design and craft come together in an inspiring fusion.

The exhibition is a testament to the transformative power of design, where chairs that once served as functional seating now become symbols of sustainable creativity. The decision to feature this creative venture at Dutch Design Week is a perfect choice, as it aligns with the event's ethos of celebrating ingenuity and reimagining the ordinary.

So, if you find yourself in Eindhoven this October, don't miss the chance to witness this creative revolution that marries fashion and furniture, breathing new life into old classics, and redefining the very essence of design.