The Most Fashionable Meal Of The Day
Supreme x General Mills “Wheaties” collab.
Celebs and cereal have a very lucrative relationship. Travis Scott’s branded Reese’s Puffs sold out in less than 30 seconds when the collab dropped in June 2019 with resale prices hitting over $200. KITH collabed with Cinnamon Toast before the shrimp tail could ever and that also sold out in record time.
“Brought to you by Cactus Jack”
— al (@alexamadorXX) August 27, 2019
sold out the walmart @trvisXX pic.twitter.com/N23K8ccsjG
Supreme knows the potential of fashion-house food collabs. The Supreme x Oreo situation sold out almost immediately and some of those on eBay resale are listed at over $1000. It is no surprise then that Supreme are keen to bring back another culinary-collab—this time the Supreme x General Mills “Wheaties” as the certified “Breakfast of Champions.”
Announced via Insta, skateboarder Tyshawn Jones is shown helping himself to the cereal and then flexing his muscles – dude is showing off the gains of the fashion-fiber breakfast.
The cereal box comes in 2 colorways—purple and yellow camo. Supreme is successfully disguising themselves as certified cereal.
There have been rumors for months about a potential Supreme x General Mills collab as there were reports of people in Arizona having found a couple of boxes at Walmart—talk about revving the anticipation.
Today, the cereal has been officially confirmed and drops as part of the Supreme spring/summer 2021 collection. Eat it up.
Next up, OnlyFans Launches Artist Creative Fund with Stefflon Don
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