Online Streetwear Shopping In Australia: Got It From My Mama Million$
Who runs the fashion world? It’s apparently still the generation of Internet girls.
And where do they shop? We got the answer. The best address for fashion furious and style savvy Internet girls right now is Australian label and online streetwear store MAMA MILLION$.
Focusing on girls who like hip hop but canât find anything to match their sneakers, the label is celebrating cool girls around the world. Since we are down for any kind of celebration, we talked to founder Emma to find out what it’s all about.
Was there something/someone who inspired you to be a designer?
Iâve always been a sneakerhead at heart and thatâs what inspired me to delve into the streetwear culture. In that scene, I started recognising females and brands like Leah Mob, TIALS, and the brands that I now stock – HLZBLZ, Minvs and Acid, and what they were doing for females in the streetwear scene and thought the vibes were straight fire.
The wildest thing you’ve ever done?
Started Mama Millions with minimal experience in the industry! If you wanna do something – fuck it, just do it. Also once a random dude and I got each otherâs names tattooed on our butts on the same night we met. (Mine is now covered up!)
Your fashion fix you can’t do without?
Sneakers + some kind of dope coloured windcheater.
What do you consider your ultimate form of self expression?
If you look good, you feel good – so I think that what people choose to wear is their biggest form of
expressing yourself. If you look like a fool you probably feel like a fool.
Biggest pet peeve?
Links that donât load in like 2 seconds. Get out.
Fave party track?
RAPPIN 2 U – DAS RACIST
Where do you see yourself in the next 5 years?
Sippin mojitos on a blow up pool floating on an ocean of diamonds. Also CEO of Mama Millions Worldwide INC.
We say Fizzy, you say?
Shy Glizzy.
MMXU Fuck Money Get Bitches White Bodysuit
PHOTOGRAPHY: Brit The Kid
HAIR & MAKEUP: Erika Neummann
MODEL: Sofia @Uno Models
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