Stella McCartney Teams Up With Yoshitomo Nara For Collection
Stella McCartney decides to give her pieces a post-gender makeover
In this Spring/Summer 2021 collection, Stella McCartney decided to shake things up a bit, through collaboration with popular Japanese artist Yoshitomo Nara. This is Nara’s first-ever fashion collaboration, and what a way to start.
This collection has a cheeky take towards resistance and rebellion, with Nara’s almost childlike illustrations and slogans – such as “Don’t Waste Another Day” and “We Are Punks” – which blend seamlessly with McCartney’s laid-back clothing. The collection is unisex, items such as knits, T-shirts and satin tops and pants have Nara’s work all over, and are designed to be worn by men and women alike. Nara’s artwork creates a disruptive tone for Stella McCartney’s Shared Collection, offering iconic style with a twist, and still managing to make each piece align with the McCartney brand.
This range offers a wide variety of pieces, from hoodies to signature Savile Row tailoring. There are vegan leather trousers and shorts in spring shades of cream and sky blue, and classic British trench coats are refreshed with a white Old Bond Street logo. The Spring/Summer 2021 collection expresses individuality and accessibility, a nod to the progressive generation who freely express themselves. McCartney said, “our clothing has always playfully, rebelliously riffed on the dichotomy between masculine and feminine energies, and this capsule refreshed it for a rising generation with shared values and aesthetics”.
Of course, this collection boasts sustainability, with this new collection being among the brand’s most sustainable collections to date. Eco-friendly elements mixed with timeless designs offer us pieces that can be worn over and over again. This environmental consciousness pairs well with the activist spirit of the collection – an attitude particularly relevant for the current world.
A pop-up and in-store installation at Japan’s Isetan department store is currently under development to mark the collection’s debut.
Next up, Save The Duck Is Capturing Sustainability Like You’ve Never Seen It Before