Start Your Own Clothing Brand with These 7 Tips
This lucrative industry has a worldwide annual value of over $3 billion.
If you’re a creative and design-orientated individual, then starting your own clothing brand could be a brilliant idea for you. Starting out in the fashion industry is something that lots of people around the world consider, and we can see why. This lucrative industry has a worldwide annual value of over $3 billion, and it’s also a brilliant industry to work in. But is starting your own clothing brand as easy as it sounds?
A clothing brand needs more than just an exquisite apparel design in order to be successful and stand out from the competition. It also needs all of the qualities of a successful business too. Individuals wanting to start their own clothing brand will need to master manufacturing, marketing, retail, and many other important areas of a business.
Starting your own clothing brand is often trickier than it sounds. So, in order to help you get your clothing brand off the ground, we’ve come up with some top tips to help you. Keep reading below to find out more:
You Need to Be Committed
All business startups require capital investment and an investment in time in order to be successful. People often find that starting their own clothing brand takes more time and money than they initially thought it would. So, it’s a brilliant idea to look into increasing your time frame and budget before you get started.
Produce a Plan
No matter what industry you work in, all new startups will need to produce a business plan. The idea of creating a business plan may be daunting, but it doesn’t have to be as complicated as it sounds. You need to think about your brand and what direction you want the company to go in. You also need to think about the type of clothes you want to create e.g. sportswear, tailored clothing, streetwear, etc. Remember, a business that is unique is more likely to be successful.
Branding Your Company
Lots of startups struggle to think of a name for their business. It’s a good idea to choose a name that is easy to pronounce, read and spell. You will also need to check whether the name you’ve chosen is already trademarked by another business.
Once you’ve chosen a name for your business, you will need to create a brand logo. It’s a good idea to design a logo that will attract your target market. Your design should include your name, a symbol, and your trademark. Your brand logo will be the image that your customers remember, so it's important to get this step right.
Design Your Products
When it comes to designing clothes, you will need to create a design that is unique and will sell well. Do some market research into the different styles of clothes available, the current and future fashion trends, and the materials available. You will then need to put your ideas onto paper so that a manufacturer knows what you want. There are lots of tools available online to help you do this, but most manufacturers are also happy to work from sketches and descriptions.
Find a Manufacturer
This is one of the most important steps in the process. You should keep the following questions in mind when choosing a manufacturer:
- Who will be providing the materials?
- The type of clothes they usually produce – manufacturers who have had previous experience in creating similar items may be a better choice
- What their minimum order quantity is
- What services do they offer (grading, design, pattern development, etc.)?
Don’t Overprice Your Products
The pricing of the clothes you sell is crucial to the success of your brand and business. If your prices are too high, it may put potential customers off, but if your prices are too low, you may not make a profit.
Selling Your Products
You’re now the owner of a new clothing brand, so you’ll need to start marketing it. There are lots of ways you can market your products, from displaying photos of your clothes on your webpage to advertising your brand on social media. The more people that see your brand and your clothes, the more likely you are to be successful.
The quality of the pictures you take is also extremely important. One way to make your clothes look amazing is to buy a mannequin that is built for the type of clothes your advertising. For example, you can now purchase mannequins that are made for showing off sexy lingerie and swimwear. These mannequins are designed to make your clothes look the best they possibly can. The better the clothes look, the more people will be interested in them.
The fashion industry is a fast-paced, constantly evolving, and developing industry, meaning that it’s an extremely competitive environment to work in. However, if you follow some of our top tips above and establish your brand correctly, you’ll find it both lucrative and rewarding.