Soulland Are Teaming Up With Li-Ning For A Fashionable Sportwear Collab
Running, but make it fashion.
During 2020 many of us turned to running as a form of good exercise whilst we were unable to hit up our favorite gyms. However, that also meant that the right clothing was key and perhaps still is, as many of us are still unable to return to the gym.
Luckily, Danish brand Soulland are teaming up with Chinese brand Li-Ning to produce a creative capsule that debuts a whole host of fashionable, yet practical running attire.
Entitled “Pre-Inter-Post” which means “Before-During-After” in Latin, the collection claims to help runners during all stages of exercising whilst looking stylish. This is shown through a visual look book video that begins in Beijing, heads to Denmark, and finishes with a group of Ghanaian runners in Western Africa.
The video highlights one of the collection’s main pieces which is two pairs of innovative sneakers titled “Shadow” and “Wind Ranger”. The former includes a hollowed-out midsole design, whilst the latter features a translucent upper that pairs alongside the laces. Both sneakers will feature Li-Ning’s BOOM technology.
The full collection will be available to shop online and in select retailers from February 19. In the meantime why not check out the look book below: