Skogen by Jan Håfström x A Day's March

This September, Swedish artist Jan Håfström reunites with menswear label A Day’s March for Skogen—a limited-edition collection inspired by the artist’s 1967–1968 painting of the same name, now part of Moderna Museet’s collection. The project transforms Håfström’s dreamlike forest scene into a tactile world of garments and objects, capturing humanity’s longing for nature in an increasingly artificial era. Alongside clothing, the collection includes a wool throw, scented candle, and even a forest axe, each piece blurring the line between art and utility.

For Håfström, returning to Skogen after nearly four decades was deeply personal: “Skogen is another world. A place I once visited and to which I return in my dreams.” That intimacy shapes the collaboration, which moves beyond fashion into ritual—a wearable, livable memory of the forest.

Wearable Art Meets Swedish Craft

Highlights include the Foliage Mohair Cardigan and Foliage Cotton Silk Scarf, woven with abstract patterns lifted from the original painting’s upper canopy. The Realtree Overshirt, Trousers, and Tote Bag reinterpret Skogen through a camouflage-like print in earthy tones, while the Skogen Long Sleeve T-shirt features a full reproduction of the artwork. The Skogen Plaid, produced with Tidstrands Yllefabrik in Tuscany, is a collector’s piece: 100% virgin wool, limited to 50 signed editions. Each hand-forged forest axe from Gränsfors Bruk bears Håfström’s personal finish—a rare gesture linking artist and wearer.

“Last time we explored Jan’s artistic universe broadly. This time, we went deep into a single work,” says Stefan Pagréus, co-founder of A Day’s March. The collaboration stands as both homage and evolution—an invitation to step into Håfström’s painted forest, where craftsmanship meets myth.