Challenging Human Senses With Orange Culture

“Hear me”, “see me”, “touch me”.

These catch-phrases printed on ORANGE CULTURE’s fall/winter 2016 collection are hard to miss and screaming for attention (in a positive way). Not only wants the collection to be heard, seen and touched, but the complex usage of different textures, colors (bright and warm like orange or cold and dark like blue and black) and fabrics (cotton, denim, linen) are challenging the human senses of hearing, sight and touch. The complexity of this topic of sensing things (feelings, thoughts or whatever it is) is also shown through carefully knitted sweaters with Yoruba words such as Oju, Eti and Enu (Eyes, Ears and Mouth) on it. Since starting the label in 2011, the designer Adebayo Oke-Lawal has been trying to bring Orange Culture to the world. He describes Orange Culture as a “movement” more than a clothing line,  combining classic and contemporary western silhouettes  with African shapes and details.

We hear it, see it and want want the clothing to touch our bodies.

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