Selena Gomez’s Makeup Line To Launch 48 Foundation Shades

A few months ago, singer, actress, and everyone’s favorite Selena Gomez announced the creation of her makeup line, Rare Beauty.

 

 

 

 

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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez) on Feb 4, 2020 at 12:51pm PST

Back then, she posted a teaser video to her Instagram account, offering a sneak peak at the behind the scenes of the makeup production process. Her caption stated: ‘I’ve been working on this special project for two years’.

Named after her recent album, the star has recently announced in Interview Magazine that the makeup line includes a very inclusive 48 shades of concealer and foundation.

 

 

 

 

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Our founder @selenagomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are – and finding the beauty in your imperfections.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Feb 4, 2020 at 12:54pm PST

Speaking to Amy Schumer in the Q&A she said: ‘I wanted to start a conversation about how you can make yourself feel great. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. It’s all very clean and easy.’

Prices are yet to be announced, but the line will be launching in North American Sephora stores this Summer.

Next up, Glossier Teams Up With Bark On Pup-Friendly Make-Up Toys