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Selena Gomez Introduces A Rare Beauty Lifestyle With Her Upcoming Makeup Line

Find beauty in your own imperfections.

POSTEDBYSANYA MAHAJAN

Releasing the news via Instagram, Selena Gomez officially confirmed her upcoming makeup line 'Rare Beauty'.

The line will be available exclusively at Sephora stores in North America for now and will go global sometime next year.

Going live on Instagram, she revealed the details of her upcoming range stating that,"It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. It’s meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Ein Beitrag geteilt von Rare Beauty by Selena Gomez (@rarebeauty) am

The brand's official Instagram account is up and going, with three posts already shared expressing what the line stands for. The post stated that, "Rare Beauty is accepting who you are - and finding the beauty in your imperfections".

Stay tuned for more updates on the brand.

(images via Selena Gomez' Instagram)

 

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