Savage X Fenty Will Be Launching A Loungewear Collection This Month
Cozy and sexy marry together to create this new collection for the brand.
Rihanna’s highly popular lingerie and innerwear brand Savage X Fenty is officially incorporating loungewear to its expansive assortment.
The megastar recently spoke on the release of the collection, stating: “At the core, Savage X Fenty is about feeling sexy and confident. The Lounge collection is giving all of that with a chill, laidback twist. I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you.”
Riri’s statement speaks to the main mantra of Savage X Fenty, as well as her two other ultra-successful brands Fenty Beauty and Fenty Skin. All three brands have championed inclusivity and authenticity, also bringing about seismic change into the beauty and fashion industries where much was needed.
Regarding the loungewear collection, it will include a selection of “elevated basics” like joggers, leggings, hoodies, T-shirts, tank tops, onesies, shorts, and slips. All garments will be available in a variety of colors and prices will range from $24.95 to $74.95 USD. As for the size range of the garments, it will stay true to the rest of the brand’s products with a range of XXS to 4X. For the campaign accompanying the launch, singer Dove Cameron and Gossip Girl actress Jordan Alexander sport matching tops and bottoms from the collection. Take a look at some shots from the campaign above to get a feel for the highly-anticipated launch.
The Savage X Fenty Lounge line is set for a September 8 launch both online and in stores.
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