ROSÉ Gives PUMA’s Speedcat A Croc-Effect Makeover

ROSÉ is back in PUMA’s world of low-profile sneakers, and this time, the Speedcat is getting a glossy upgrade. The new Speedcat Croc takes the motorsport-inspired classic and adds crocodile-textured detailing, giving the streamlined silhouette a little more attitude without losing its minimalist appeal.

Fronted by the BLACKPINK star, the campaign unfolds in a softly lit, retro-inspired setting. The styling keeps the focus on the shoes, pairing their racing-inspired shape with a more elevated finish.

Classic Speedcat, New Texture

The design combines a soft suede upper with glossy, crocodile-textured overlays across the Formstrip and eyestays. Tonal branding and matching laces keep everything cohesive, letting the contrast between matte suede and reflective detailing do the talking.

The sneaker arrives in three versatile shades: black, deep brown and off-white. Rather than reinventing the Speedcat, PUMA is playing with materials, proving that a familiar silhouette can feel fresh with just a few well-placed changes.

ROSÉ Keeps the Speedcat Era Going

Images via @roses_are_rosie

The campaign continues the artist’s relationship with PUMA, which has already explored leather finishes and ballet-inspired details through other Speedcat releases. This latest version leans into understated luxury, making it an easy match for everything from relaxed denim to tailored trousers.

The PUMA Speedcat Croc launches October 15, 2026, through PUMA’s website, flagship stores and selected retailers.

Proof that sometimes a little texture is all your favorite sneaker needs to get a second life.