ONYGO X It’s A Girls Thing Host Their Launch Event In Hamburg

Celebrating streetwear in style.


German retailer, ONYGO, has teamed up with artist, Rita Ora, in its first international brand campaign, It’s a Girls Thing which launched on August 27, 2018. The launch event, which took place in a ONYGO store in Hamburg, celebrated ONYGO’s dedication to streetwear and style. Attended by influencers, the launch featured DJ sets, live music performances and plenty of must have sneakers.

As a footwear, fashion and accessory, ONYGO has been providing a wide selection of apparel that anticipates trends as well as classic styles since they launched their blog in 2016. By now, their popularity has soared, and their own designs have met international labels and “It” brands like Ellesse, Karl Kani, Eksept and Edited.  

True to the new slogan "It's a Girls Thing", Rita Ora, was chosen to represent the launch as she embodies self-confidence, creativity and strength that inspires and encourages many girls and women to be themselves and not to be bent by anyone. As a British musician, Rita Ora, is seen as a role model for many girls and women as a singer, actress and fashion icon.

Marketing Manager at ONYGO, Arne Zuell, says of the launch:

“Cute but bold - hot but not. Versatility inspired. Sweet but street. Nowadays you don’t have to choose an identity, but you can slip into different roles depending on your mood. Girls may be loud, strong and with rough edges - It's a Girls Thing!”

ONYGO has something for every woman, no matter what your style whether it's sneakers from Nike, adidas, Vans or Fila. To boots from Buffalo, Steve Madden or Vagabond. ONYGO also stock their exclusive designs which perfectly reflect their brands identity.

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