RICHERT BEIL Shakes Up Berlin Fashion Week with SS24 Collection 'Vater, Unser' at Former Supermarket

RICHERT BEIL is back at Berlin Fashion Week with a bang! They put on a show like no other in a former supermarket in West Berlin. The Berlin-based brand revealed a cutting-edge collection that breaks the rules of gender roles and aesthetics.

Their latest collection, 'Vater, Unser' is a bold statement that challenges the systems favoring men and perpetuating gender-based oppression. The show is all about inclusivity, diversity, and sustainability, featuring models of various genders, body types, and ethnicities, rocking innovative designs and silhouettes.

What makes RICHERT BEIL stand out is their knack for deconstructing traditional men's fashion. They take classic pieces like suits, blazers, trousers, and vintage underwear and give them a whole new twist with unconventional materials and design techniques. They're breaking free from the confines of gender norms and redefining what it means to be masculine or feminine.

Sustainability is also a key focus for RICHERT BEIL. They use organic or BCI certified fabrics, recycled textiles and materials, and even repurpose dead stock fabrics. This season, they're showcasing antique hand-embroidered textiles, symbolizing the role of a 'perfect housewife' and shedding light on the social and legal oppressions faced then and now.

Jale Richert and Michele Beil are pushing boundaries when it comes to beauty and gender roles. Their makeup looks, created in collaboration with Dr. Hauschka, embody a natural and effortless vibe. It's all about embracing individuality and breaking free from traditional beauty standards.

But it's not just about clothing and makeup. RICHERT BEIL is making a statement with their unique accessories. They've crafted bags and boots from vintage horse gear and saddles, along with stylish braces and pajamas inspired by childhood memories and the importance of family. The show also featured MYKITA eyewear, customized with tinted lenses, adding to the avant-garde aesthetic of RICHERT BEIL.

This collection is all about challenging norms and inviting viewers to think differently. It explores the complex nature of fatherhood and how gender-based oppression affects individuals and communities. RICHERT BEIL wants to spark critical thinking and dialogue while offering luxury tailoring and avant-garde shapes for a bold and contemporary wardrobe.