Princess Diana's Iconic Wardrobe Hits Auction Block at Julien's Auctions

Mark your calendars: on June 26, 2025, the fashion world converges with royal history at The Peninsula Beverly Hills for one of the most significant auctions of the year. Julien’s Auctions is hosting “Princess Diana’s Style & A Royal Collection”, showcasing over 320 pieces from the late royal’s wardrobe—her largest-ever fashion collection to go under the hammer. Think everything from a 1986 cream Catherine Walker evening gown (estimated at $200,000–$300,000) to a scarlet HEAD ski suit ($30,000–$50,000), plus accessories, handbags, and even original wedding dress sketches.

More Than a Fashion Flashback

Beyond the silk and sequins, there’s a purpose. A portion of the auction proceeds will benefit Muscular Dystrophy UK, weaving a philanthropic thread through this glitzy affair. The decision echoes Diana’s life-long commitment to humanitarian causes, proving that her impact isn’t confined to royal style nostalgia. Items like her honeymoon hat by milliner John Boyd and an antique bracelet once owned by Princess Margaret add personal depth, turning this from an auction into a living archive of 1980s and 1990s royal fashion culture.

Global Buzz and Cultural Weight

This isn’t just a Beverly Hills event—it’s a global media magnet. Outlets like Fox News, The Today Show, and Vanity Fair are amplifying the anticipation, pointing to an auction that blends celebrity, monarchy, and pop culture. With online bidding already live through Julien’s Auctions, collectors and fans across continents can claim a piece of Diana’s story. The platform offers full catalogs and item images, making the process transparent, accessible, and fiercely competitive.

Preserving the People’s Princess

Princess Diana’s wardrobe tells a story of evolution—of a royal navigating public duty, motherhood, and rebellion through fashion. This auction isn’t just about couture; it’s about context. From formal gowns worn on diplomatic tours to casual ensembles seen in paparazzi snaps, every piece maps out a chapter in her life. As her legacy continues to shape fashion and philanthropy alike, this June auction becomes more than just a sale—it’s a tribute in fabric and form.