Piercing the Market: Studs' Explosive Growth

Ten spots, one bold move.

POSTED BY OANA CRISTINA GRIGORESCU

Studs, a brand rapidly making its mark in the realm of ear piercings and trendy earrings, has just announced an ambitious plan for 2024. They're set to open 10 new stores, expanding their impressive presence across the United States. Recently, they opened their doors to a new location in none other than Rockefeller Center, New York, marking their sixth outpost in the city.

 

 

Launched in 2019, Studs has quickly become a favorite among a younger, fashion-forward crowd. Their modern piercing studios and a keen eye for what's trending in earrings have allowed them to grow steadily. In just under five years, they've managed to establish 23 locations across the U.S., a testament to their popularity and the solid concept behind their brand.

 

 

In 2024, from the new Rockefeller Center studio, Studs plans to open additional stores in cities like San Diego, Los Angeles, Atlanta, Boston, New York, and Washington, D.C., with Atlanta welcoming its first Studs studio. This expansion is part of a broader strategy that focuses on catering to online shoppers, tapping into demand in existing markets, and forming partnerships with like-minded developers to be first or early in new markets.

As Studs continues to expand, it's clear that its blend of modern aesthetics, strategic growth, and commitment to customer experience is setting a new standard in the retail and piercing industry

So, what do you think? Should we check out their new Rockefeller Center studio? Or maybe even consider a new piercing as a fun adventure together?

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