Perfect Doll: Luvcat Is Back With a New Tale Of Obsession

Luvcat feels like Alice in Wonderland, all grown up — in her twenties, with red lips and a quietly broken heart. She no longer follows the white rabbit. These days, she kisses strangers in the shadowy corners of smoke-filled bars and later turns those moments into dark, otherworldly ballads soaked in the seductive aesthetics of madness. That’s where Lipstick comes from — her new single as raw and intimate as a message scrawled on a bathroom mirror after a perfect night.

A Magician’s Assistant 

Trying to find out who this mysterious girl is, you’ll undoubtedly stumble upon one whimsical tale or another. Some say Luvcat was born on a Parisian tugboat moored along the Seine; others insist she ran away with a circus the night before her 16th birthday to become a magician’s assistant. Is any of it real? Truth, fiction, performance — in Luvcat’s world, the lines blur so beautifully, it hardly matters anymore.

There are whispers, though, that this otherworldly figure is actually Sophie Morgan, born in Liverpool, who first emerged as an acoustic singer-songwriter. In 2023, Sophie transformed into Luvcat, unveiling a darker, more theatrical sound that quickly found a following. Her debut single Matador went viral on TikTok and has since amassed over 7 million streams on Spotify.

Whether you choose to believe this version or stay wrapped in the haze of Parisian myth is entirely up to you. Meanwhile, Luvcat shows no signs of slowing down. With each new release, she weaves together the decadent glamour of Old Hollywood with the pulse of post-punk, smoky jazz inflections, and intimate tales of love, loss, and longing. Her tracks echo The Cure, carry the shadows of Tom Waits, and shimmer with the theatrical spirit of the musicals she grew up on.

Love, Cabaret, and a Porcelain Doll 

Luvcat’s latest single Lipstick carries on this tradition with striking elegance. It explores the fine line between love and dependency, blending cabaret, post-punk, and shades of noir. Deeply romantic and lyrical, the track still brims with tension — a bitter, almost aching kind of longing that demands to be heard.

In the track, Luvcat skillfully guides listeners through a raw emotional journey of love addiction, building a full narrative arc within the ballad. The song opens with the image of the heroine “all dolled up… // With no nice place to go,” left unseen, uninvited — evoking a sense of loneliness and rejection. Yet instead of retreating, she reaches out even more desperately, offering herself entirely and promising to be whatever her loved one needs: his cowgirl, stewardess, or even bedside nurse.

As the song unfolds, the lyrical voice sinks deeper into self-erasure. At its most exposed, the song slips into objectification: “your little doll to play with,” where intimacy twists into self-destruction — “And when I’ve finally given in // Break me down for parts.”

On the cover, this emotional spiral takes shape: Sophie Morgan as a weapon-wielding porcelain doll, caught in a frame of vintage gothic elegance. It's a striking visual metaphor, not only reflecting the song, but complementing it — suggesting that even in her most fragile, hyper-feminine form, the character still holds power.

A World Worth Stepping Into 

Both in aesthetic, sound, and emotional arc, Lipstick fits seamlessly alongside Luvcat’s previous four singles — each of which has already garnered millions of streams. Matador sets the tone with its gothic folk tale of obsessive love, which brings you “crawlin’ in on all fours.” Love and Money flirts playfully with the idea of loving someone so much that you’re ready to make a sex tape with them, while He’s My Man follows as a fierce murder ballad where timeless devotion tips into dark and cinematic obsession. Another track, Dinner @ Brasserie Zedel, circles back to longing of a softer kind, asking again and again: “When are you gonna make me your baby?”

So if Luvcat’s previous tracks spoke to you, Lipstick will feel like a natural next chapter. But if this is your first encounter with her whimsical sonic world, be prepared for an immersive journey through femme-fatale narratives, theatrical lyrics, and vintage-gothic aesthetics — where every song feels like a scene from a dark, romantic film. It might not be music for everyone. But like any bold, complex sound, it’s certainly an experience worth tasting at least once.