Off-White Donates All Proceeds of Newest Capsule Collection to Black LGBTQIA+ Migrant Project
With "I Support All Forms Of Love", Virgil Abloh joins forces with Black queer feminist organizer Trinice McNally once again.
"This month every year, thousands gather across the USA to commemorate LGBTQIA+ History Month. Despite it being an official holiday, a huge part of history has hidden and erased the efforts of LGBTQIA+/Non-binary activists, educators, poets and creatives who have fought and continue to fight at the intersection of racial and gender justice." In a letter on the Off-White website, Abloh and McNally introduce their newest joint venture by clearly and proudly establishing the focus of their collection as honoring in nature. Amplification of Black voices and talent has always constituted a noticeable portion of the Off-White ethos, as this collaboration serves as the fourth instalment of the brand's PSA initiative program.
"Recognizing that fashion has always played a significant role in the LGBTQIA+ community, often providing the autonomy and opportunities needed for those living on the margins, Trinice McNally and Off-White have teamed up...in order to raise awareness, honor activists and raise funds." The letter goes on to outline that the money raised from the collection with support the Black Queer & Trans Migrant led independent organisation Black LGBTQIA+ Migrant Project (BLMP), "which envisions a world where no one is forced to give up their homeland". The collection itself is a white t shirt featuring the capsule's namesake 'I Support All Forms Of Love' emblazoned across the front in block rainbow letters, and a rainbow striped edition of the label's famous Industrial Belt. Both pieces are priced at $290 USD and are available online as well as at Off-White flagship stores in New York, Miami and Las Vegas.
In collaboration with The Face magazine, the campaign platforms equal rights and social justice activists Kade Cahe, Aniery Zapata and Uchechukwu Onwa as featuring them as models of the collection pieces alongside McNally. The page further demonstrates its allegiance to broadcasting frequently forgotten contributors, as the associated executors of the campaign's photography, styling, hair, make-up and nails are all clearly credited, information that is often forgotten and thus work that goes unmentioned.
Holistic and heavily considered efforts like this between fashion and social movements are widely underestimated in their ability to instigate any real change, but as outlined in the campaign's letter of address, fashion is a powerful and effective tool at creating and maintaining community via solidarity. The effect of committed collections like this go far beyond the money raised - slogans on t shirts, colors on belts, represent conscious engagement with issues repeatedly defined by indifference and invisibilization. For as long as these pieces are unapologetically produced and worn, individuals are liberated of being forgotten.
Check out the full letter and collection here.
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