Nike Releases New Book Exploring Women's Sportswear Evolution

Nike has partnered with Phaidon Press to publish a groundbreaking new book titled Look Good, Feel Good, Play Good: Nike Apparel. This comprehensive exploration delves into the evolution of women's sportswear and its profound influence on athletic performance and cultural identity.

Spanning over 350 pages, the book showcases five iconic Nike designs: warm-ups, jerseys, leggings, sports bras, and shorts. Through interviews with renowned athletes like Naomi Osaka, Sha'Carri Richardson, and Dina Asher-Smith, the book offers intimate insights into the relationship between women and their athletic attire.

Beyond the athlete's perspective, the book features contributions from esteemed experts in the fields of design, disability history, and fashion curating. The visual elements of the book are equally captivating, showcasing a wealth of imagery from Nike's extensive archive alongside illustrations, sketches, and fabric swatches.

"Whether you've followed their journeys or are exploring the trends that have defined women's sports, Look Good, Feel Good, Play Good showcases the work Nike designers have done over the past 50 years to revolutionize and move women's sport forward," says Amy Montagne, VP/GM at Nike Women.

Look Good, Feel Good, Play Good is available for pre-order through Phaidon Press, offering readers a unique glimpse into the intersection of fashion, sport, and female empowerment.