NAMED COLLECTIVE Dives Into Goth Swimwear With "VENDETTA" Capsule

NAMED COLLECTIVE, the independent fashion brand redefining leisurewear for the next generation, is expanding into swimwear—and they’re going full goth. Best known for their bold tracksuits and cult-like community following, the label is stepping into the heat of Summer 2025 with a capsule collection that celebrates moody aesthetics, sharp silhouettes, and unapologetic attitude.

Timed with International Bikini Day on July 5, the collection includes evocatively named pieces like the VENDETTA monokini, string bikinis ENEMY and FERAL, and triangle styles MALFUNCTION, PREY, and FORBIDDEN. Each design reads like a character in the brand’s growing alt-fashion universe, merging gothic drama with Y2K swim nostalgia.

Vendetta vibes and community roots

The swimwear launch appears to be a natural extension of NAMED COLLECTIVE’s core philosophy: fashion as community, rebellion, and transformation. Founded by Georgie and later joined by her co-creative Sam, the label originated from reworked second-hand garments and grew through grassroots hustle and risk-taking. Today, it maintains a strong focus on youth-led style and DIY ethics, amplified by a dedicated online following.

This latest move seems less like a trend grab and more like an evolution of the brand’s existing DNA. Known for flipping their tracksuit silhouettes into seasonal staples, they’ve now reimagined their signature style into poolside-ready cuts. The VENDETTA monokini, for example, leans fully into gothic flair—dramatic yet wearable. Meanwhile, MALFUNCTION, PREY, and FORBIDDEN inject a softer, more cutesy tone into the gothic spectrum, showing NAMED’s playfulness at work.

Many reviews, strong fandom

NAMED COLLECTIVE holds a solid 4-star rating on Trustpilot across 730+ reviews, praised for fast shipping and striking designs. 

Reinforcing its self-identification as a movement rather than just a fashion brand. Its commitment to youth culture, alternative identity, and stylistic autonomy is what keeps customers returning.

Where it stands in the gothic swimwear scene

With competitors like Killstar, Tragic Beautiful, and Goth Cloth Co. already staking claims in the alt-swimwear market, NAMED COLLECTIVE enters a crowded but passionate space. However, their differentiator lies in streetwear-rooted aesthetics and highly specific naming conventions, which function as lore-building tools for their fanbase. Unlike larger goth brands, NAMED seems more embedded in DIY energy and TikTok-era virality—traits that could give them an edge with Gen Z shoppers seeking cult pieces, not just costumes.

The brand’s visibility may be limited now, but this quiet lead-up hints at a calculated release strategy. With International Bikini Day approaching, more information is expected to drop imminently. For now, fans can look to the brand’s official website for the first signs of launch updates.

The bottom line

NAMED COLLECTIVE’s goth-themed swimwear collection channels equal parts angst and allure. With evocative design names, a rebellious spirit, and a diehard community, the label seems poised to disrupt yet another corner of the fashion world. But the real test will be whether these pieces hold up beyond their aesthetic bite—both in quality and wearability.

The VENDETTA era is coming. You’ve been warned.