Cher, Grace Jones And Jennie Are Rewriting Moncler’s Winter Style Rules

Moncler has brought together Cher, Grace Jones and BLACKPINK’s Jennie for its latest Re/Icons campaign, celebrating women who have spent their careers doing things their own way.

Photographed and directed by Gabriel Moses, the campaign revisits Moncler’s archives through bold portraits inspired by the brand’s mountaineering heritage. The result feels less like a conventional outerwear shoot and more like a meeting of cultural forces, each with a completely different approach to personal style.

Three Icons, Three Very Different Energies

images via:moncler.com

Cher wears the white Himalaya jacket and black Verone outerwear, finished with a vivid yellow scarf that nods to her legendary looks on The Cher Show. Grace Jones brings her unmistakable theatrical edge to the purple Karakorum jacket, surrounded by figures echoing her signature dramatic image.

Jennie takes a more contemporary route in a black Karakorum jacket and caramel Tibb gilet. Her campaign imagery places her at the center of a moving crowd, a fitting visual for a star whose influence stretches from K-pop to luxury fashion.

Archive Fashion With a Modern Edge

The Re/Icons collection reworks four Moncler classics: the Karakorum, Verone, Himalaya and Tibb. The range expands beyond puffers into windbreakers, T-shirts, pants, skirts, beanies, balaclavas and silk-twill scarves. There are also titanium-and-leather sunglasses inspired by vintage climbing goggles.

By bringing together Cher’s decades-spanning reinvention, Jones’ avant-garde legacy and Jennie’s global pop influence, Moncler makes its archive feel relevant across generations rather than stuck in nostalgia.

The Moncler Re/Icons 2026 collection is available now through Moncler’s official website and selected boutiques.

Because a good puffer keeps you warm. An iconic one makes sure nobody forgets you were there.