Miu Miu Unveils Spring/summer 2025 Bag Campaign With Gigi Hadid

Miu Miu steps into the new season with an elegant and evocative campaign, spotlighting its latest leather goods collection for Spring/Summer 2025. Fronted by the iconic Palestinian-American model Gigi Hadid and captured through the lens of Steven Meisel, the campaign is a masterclass in refined storytelling, seamlessly blending past and present.

At the heart of the visuals is a series of "poised portraits", drawing inspiration from the opulence of 20th-century high society. Meisel’s artistry creates an almost dreamlike aesthetic, where the boundaries between painting and photography blur, resulting in imagery that feels both timeless and deeply modern.

Each shot exudes a quiet power, allowing the bags to take center stage while reinforcing Miu Miu’s signature fusion of heritage and contemporary cool. The collection is a testament to craftsmanship and innovation, showcasing rich textures, classic silhouettes, and subtle yet distinctive details that make each piece a must-have for the season ahead.

With this campaign, Miu Miu continues to redefine luxury, proving that fashion is not just about the clothes and accessories—it’s about the narratives they create. Whether through the elegance of a finely structured handbag or the effortless confidence of those who carry it, one thing is clear: Miu Miu’s latest collection is designed for individuals who appreciate style as a form of self-expression.