Mauro Grange stepping in as CEO feels less like a pivot and more like the next logical inhale for two brands that have already done the hard work of defining themselves. This is an internal promotion, yes, but it is also a signal. Control is tightening. Messaging is about to sharpen.
Grange is not arriving with outsider energy or disruptive theatrics. He is already embedded. A founding partner of the private equity fund behind both brands, he knows where the bones are buried and where the growth pressure lives. Replacing Matteo Anchisi, who stewarded Dondup and later PT Torino through a stabilizing phase, this move suggests the era of consolidation is over. Now comes amplification.
Collections First, Noise Second
What stands out in Grange’s framing is not scale or speed, but communication. Not marketing for marketing’s sake, but the idea that these brands have been under-speaking their value. Dondup’s premium denim and PT Torino’s precision trousers have long been insider favorites. Well-made, Italian, quietly obsessive about fit and fabric. The problem was never product. It was volume of voice.
Expect tighter storytelling around what already exists rather than a frantic reinvention. Stronger collections, yes, but also a more confident presence in a landscape where Italian mid-luxury often gets drowned out by louder, trend-chasing houses. Under the Made in Italy Fund umbrella, this appointment reads like a bid to turn craftsmanship into cultural capital, not just sell-through.
This is about reminding the market that consistency, when articulated well, is its own flex. Dondup and PT Torino are betting that refinement plus clarity can still move the needle. In the current fashion climate, that might be the boldest move of all.
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