Holistic Training Meets Computational Algorithms In Matthew Williams’ Second Nike Collection
Nature meets Data.
In his second Nike collection, 1017 ALYX 9SM founder Matthew Williams used every single piece of Nike’s varied suite of digital design tools. Bridging the dimensions of human imagination and technological abilities, he created a camouflage pattern formed by computational algorithms.
For Williams camouflage is more than just a trend. It’s season-less, always relevant and represents its original, functional purpose and equipping athletes for holistic training. This is described by Williams as ‘really hardcore outdoor training’ like flipping tires or traversing obstacle courses.
Nodding towards these training methods the pieces are all about multi-functional use. The collection includes a mix of Sherpa fleece, two-in-one pants, utility vests as well as detachable hoods and an accessories range. Similar as in his first collection for Nike, Data informs the paneling on the tops. “When you’re running, you get wet mainly the top of your shoulders, so we ensured rain coverage in that spot.”
The Nike x MMW collection is currently available at an exclusive pop-up shop in Paris, France, and will be available globally on February 7.