Marc O’Polo Is Kicking Off The SS20 With A New Campaign Featuring Top Model Anna Ewers
Radical modernity, internationality and sustainability.
Marc O’Polo is kicking off the Spring/Summer 2020 season with a new campaign under the motto ‘The Unexpected’. The focus is on radical modernity, internationality and sustainability. For this reason, the Premium Modern Casual Brand is concentrating on its modern organic products in the first round of campaigning and on products made of the sustainable material Tencel™ (Lyocell) in the second, at the end of March.
Naturalness is attractive, and sustainability is not a trend—for Marc O’Polo, it’s an attitude! As is the choice of models, which reflects the company’s open-minded, international culture. Strong personalities present strong, iconic products. Top model Anna Ewers and new Chinese superstar Fei Fei Sun, as well as male models Keiron Caynes and Parker Van Noord, son of Andre van Noord, one of the most famous male models of the 90s. Photographed by star Swedish photographer Mikael Jansson. Find all the looks online at marcopolo.com
If you're in Berlin: Marc O’Polo uses various eye-catching measures to stage the new campaign. An impressive pop-up at Bikini Berlin presents the four personalities on oversized visuals over a period of two weeks. At the center of the installation, a special, limited edition of the modern organic product iconic sweater in two shades of grey is for sale and can be personalized on event days.