Marc Jacobs Teams Up with Shoichi Aoki, Founder of Japan's Renowned Street Style Magazine FRUiTS, For Collection

Where American fashion meets Tokyo's street culture.


Since 1997, the iconic Japanese magazine FRUiTS has been known for its keen ability to capture the ever bustling youth culture of Tokyo. Despite its unfortunate closing down in 2017, Marc Jacobs is set to bring back those nostalgic days by having the magazine's founder, Shoichi Aoki, lead the charge in shooting and documenting the American fashion brands latest lookbook for the "Heaven" collection.  
The lookbook will feature an appearance from Aoki himself, while also being modelled and independently styled by other famous designers and friends of Marc Jacobs brand, including designer Yoon Ambush, founder of Facetasm Hiromichi, and skater Daisaku to name a few. The vision behind this is Ava Nirui, the brands ambassador for international gateway projects and famous for her high fashion bootlegs.  
This particular FRUiTS inspired collection is an assorted range of colorful and playful prints, from oversized looks to bags donning images of a double-headed teddy. It's almost as if the spirit of Harajuku meets the high fashion world of Marc Jacobs. All in all, the collection is sure to appease the international youth culture of today and usher in a new age of oversees-inspired Marc Jacobs streetwear.   
Scroll down to view the lookbook below, which is available now for purchase directly from the Marc Jacobs website


Photography by Shoichi Aoki

Up Next, Early 2000s Favourites Juicy Couture And Kappa Announce Tracksuit Collaboration