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Early 2000s Favourites Juicy Couture And Kappa Announce Tracksuit Collaboration

A romantic ode, featuring Sofia Richie and a Sidekick cellphone.

POSTEDBYELLIE BAKER

Juicy Couture and Kappa, the must-have ’00s brands, have teamed up on a collection of co-branded tracksuits, shoes, and accessories. Fronted by Sofia Richie, the campaign pays homage to the early beginnings of Sports Luxe. (Sofia’s older sister Nicole Richie and BFF Paris Hilton were the Princesses of Velour in the early aughts, so it would only make sense that the younger baby-faced Richie fronts its revival) 

A pastel paradise, the collection features a pastel pink set; satin tracksuit including a zip-up jacket with the Kappa logo down the sleeves and “Juicy” scrawled in script across the back. 

Velour sweatpants and bike shorts in baby blue, pink and black feature a monogram Kappa logo design down the side of each leg. Embellished crop tops including a rhinestone-studded tube top and butterfly-beaded bralette round out apparel.

The Kappa x Juicy Couture collection ranges from $40 to $225 USD and will release in two drops, beginning globally on September 15 at the Kappa website.

Next Up, GCDS Launching Their First Digital Fashion Arcade for S/S21

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