Marc Jacobs Launches New Essentials Collection
Celebrating timeless classics.
Marc Jacobs has launched its latest "Essentials" collection, featuring some of the brand's most iconic bag designs. To mark the release, a campaign rooted in the brand’s connection to New York City has been revealed, centering on four timeless bags: the Tote Bag, Sack Bag, Snapshot Bag, and Mini Bag.
The campaign, brought to life through a two-minute film, highlights individuality and self-expression, with celebrity appearances by Adriana Lima, Lourdes Leon, Joan Smalls, and Colin Jones, styled by Jermaine Daley. Each bag is celebrated for its enduring style and seasonless appeal.
The "Essentials" collection is available now through Marc Jacobs' website, boutiques, and selected retailers, with more to come in future chapters.
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