Madeleine White Unveils Dreamy Nightwear Brand 'See You Tomorrow'

Turning dreams into reality.

POSTED BY LIZZY SWINERD

“See you tomorrow!” Madeleine White (@madeleinecwhite) says at the end of every TikTok. She’s most likely wearing an outfit consisting of at least one outlandish piece of clothing that one would usually never dare to wear – but Madeleine always makes it work. 

 

 
 
 
 
 
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A post shared by Madeleine White (@madeleinecwhite)Although Madeleine’s talent for upcycling, designing and styling clothing is unmatched, the pajamas that she wears at the start of every video have always been the quiet star.  
“I’ve been hiding something from you guys for what feels like forever,” she admitted to her followers before announcing her new nightwear brand See You Tomorrow on the 10th of May.

 

The announcement video includes a range of short clips of her wearing an array of luxurious satin sets and slip dresses in colors ranging from lemon yellow to magenta. It’s followed up by an abundance of comments from followers asking where they’re from. Unbeknownst to them, the dreamy pajamas are a project that Madeleine has been secretly working on for years. 

In a stroke of entrepreneurial genius, she has been consistently teasing her new venture and making her followers want something before even knowing they could buy it. It’s the work of a true influencer-business women hybrid. 

 

 

Another short video shows the design process in which Madeleine was fully involved. From sketching out the designs to picking out fabrics, her talent and eye for design have clearly flourished during the process. 

 

 

In true Madeleine form, the nightwear is wearable not only for bed but also during the daytime. One Instagram post on the official See You Tomorrow account (@seeyoutomorrow) shows her rushing out the door, throwing a white blazer on top of a yellow and white slip dress with a lace butterfly cut-out. 

See You Tomorrow will be available to shop from May 24th at 9am PST on shopseeyoutomorrow.com. 

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