MAC Cosmetics Releases A Colorful Collection Of Liquidlast Liners In Honor Of Pride Month
11 shades inspired by the LGBTQIA+ flag.
Pride Month is all about supporting the LGBTQIA+ community. It’s a month filled with celebration in honor of those who fight for equal rights and acceptance.
MAC Cosmetics is showing their support for the LGBTQIA+ community with the new Pride and Joy Liquidlast Liner Vault Collection. The waterproof liners come in 11 different colors which have metallic and matte finishes that last up to 24 hours.
In a press release, Creative Director Drew Elliot has said “when we approached Pride this year, we wanted to create a product that celebrates the artistic and creative contribution of the community.” In addition to the colors of the 'Rainbow' Pride flag, there is also pink, white and light blue which represent the Transgender Flag. The black and brown shades speak for the marginalized LGBTQIA+ communities.
MAC goes beyond supporting the Pride communities, they will also donate 100% of the profit from the Pride and Joy liner collection to the Hetrick-Martin Institute (HMI) which supports at-risk LGBTQIA+ youth. Since 1994, MAC’s Viva Glam program has helped to improve the lives of those affected by HIV/AIDS. They will continue to fund HMI youth with services that cover health, wellness, arts, and academic development.
The Pride and Joy Liquidlast Liner Vault collection will be available via MAC’s U.S. website and stores on June 23rd for an expected price of $125 USD.