LVLV On Her New Sound, Creative Risks, And What Comes Next

Lulu Lewe has been part of the music world since childhood — first appearing on screen at just nine years old and releasing her debut single Crush on You as a teenager. But it’s in her current chapter as LVLV that she’s fully come into her own. With a sound that fuses dreamy vocals and hard electronic beats, LVLV isn’t afraid to experiment — or take risks that feel true to her.

We spoke with Lulu about how her relationship with music — and her audience — has evolved, what artists fuel her creative process, and what helps her recharge.

Lulu, since your return in 2023, how has your relationship with music — and with your audience — evolved?

I think by now, my listeners have started to understand that I’m creating my own sound — with tracks that can be deep and meaningful, but also ones meant to help you switch off, feel good, and just move to the music. Since 2023, I feel like I’ve become more and more confident in experimenting and pushing through with my sometimes unusual ideas, even when I think it’s risky to go for a certain sound. My song Drifte ab has a very unique vibe, but I loved it and really wanted to release it — so I took a bit of a risk. And I was really proud when it ended up on Spotify’s New Music Friday playlist, even though it was so unconventional with its hard beat and soft vocals.

Your new tracks carry a vibrant electronic energy. How did you arrive at this particular sound?

I enjoy listening to music that lets you dream, but I also love techno music and enjoy going to techno clubs. So I tried to blend the two and create a mix of dreamy music with hard electronic beats.

Are there any artists you listen to every day — the ones who truly inspire your own creative process?

Oh yes, I’ve loved Billie Eilish since day one — I even watched her documentary twice in a row back then. Rosalia is another favorite — she makes such unique music, has a beautiful, clear voice, and her performances are just incredible. When the two of them released a song together, I totally freaked out, of course. But I also really love artists like Orbit, Jhené Aiko, SZA, and Schmyt.

Where do you want to go next in music? More depth, more beats, more emotion — what matters most to you in your sound right now?

I hope to keep growing and getting better at songwriting — creating powerful messages that resonate instantly. At the same time, I want to produce urban electronic beats that make people want to vibe along and briefly escape their everyday lives.

Are there already themes or a narrative you want to build your next project around?

I think in the future, I want to express more strength and self-empowerment in my songs. It’s so important — especially for us as women — to do that, and it’s something I really want to pass on to my listeners, especially to my female listeners.

What helps you recharge when music becomes overwhelming?

What really helps me recharge is traveling with my husband, discovering small new places, and meeting local people — just talking to them and getting to know their stories. And sometimes, simply taking a short break from social media can do wonders, too.

You often share photos with stylish looks — how much is fashion a part of your self-expression?

Fashion is definitely important to me in a way, because I feel like it allows me to express myself on a different level and helps reinforce the message behind my music. I don’t wear a lot of color — I usually stick to black, grey, or sometimes white — and I think that gives my 
music a certain visual identity as well.

Are you planning a tour anytime soon — and which cities are a must for you to visit?

I haven’t planned a tour for this year yet, but I really hope to go on tour soon — there’s nothing I love more than being on stage. And if it happens, cities like Berlin, Hamburg, Munich, and Cologne would definitely be on the list.

As Lulu Lewe continues to evolve as LVLV, her journey is one of fearless creativity and self-expression. With each new track, she pushes the boundaries of her sound, blending dreamy vocals with hard electronic beats that speak to both the heart and the dance floor. Keep an eye on LVLV — the best is yet to be heard.