Louis Vuitton’s Cruise 2025 Campaign

Louis Vuitton’s Cruise 2025 campaign takes us on a captivating journey through Barcelona, embracing the city’s architectural brilliance and rich cultural tapestry. Inspired by the House’s celebrated show at Park Güell earlier this year, the campaign extends an artistic conversation with Barcelona’s landmarks, framing Nicolas Ghesquière’s Cruise collection against some of the city’s most renowned backdrops.

Each shot unfolds in a unique location, with Barcelona’s architectural icons—such as La Pedrera and the panoramic views from Fundació Joan Miró—transforming into a canvas for the collection’s striking pieces. The campaign emphasizes bold, sculptural silhouettes, from voluminous puffball-hem skirts to artfully draped tops and sharply defined tailoring, set against the city’s unparalleled blend of natural beauty and innovative design.

Complementing these silhouettes, Louis Vuitton debuts a new range of accessories that enhance the collection’s refined aesthetic, including crafted leather belts and signature monogrammed bags. In capturing the essence of Barcelona’s timeless allure, the Cruise 2025 campaign showcases a poetic synergy between fashion and architecture that speaks to both innovation and heritage.